Smallwares Manufacturers – Up-to-Date Catalogs Help Your Customers

This article is the sixth post in our “Media Monday” series highlighting the ways publishers can optimize their presence in the AQ Catalog. This week’s topic addresses smallwares manufacturers and the need to ensure the catalogs you submit as part of your media are up to date. This issue is specific to smallwares publishers because your catalog pages tend to show multiple products that can change frequently.

Your customers depend on the AQ Catalog to build quotes and purchase orders. When the AQ Catalog shows correct product information such as color choices, styles or package count but is inconsistent with the catalog pages you submitted as part of your media, your customers may get confused and could:

  • Create quotes that are incorrect
  • Generate unnecessary calls to your customer service people
  • Bypass your products and move on to your competitors

To determine if you need to submit updated catalogs, do one of the following:

  • Ask your AQ Content Manager. They can tell you what catalog dates/versions are currently in the AQ Catalog.
  • Download the pages for each of your products from the AQ Catalog and check the dates/versions.

Your Content Manager may also contact you if we find errors with your catalog pages or if they appear to be severely out of date. However, please don’t wait for us to contact you – your customers deserve to have your catalog in-sync with AQ.

Tip: Reduce the time it takes to update your product catalog by including an index.

A final note – having an index with your catalog is extremely helpful. It allows us to match and upload your pages to the related AQ Catalog listings in a fraction of the time.

If you have questions about this post, email catalogmedia@aqnet.com. All catalog uploads should go to your Content Manager. Because catalogs are usually such large files, please work with us to use file-sharing sites like Dropbox, or give us direct access to your network via File Transfer Protocol (FTP).

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